Green Marketing Claims

Defra issues guidance on how to make good environmental claims in marketing materials, which can be found at the Defra website http://www.defra.gov.uk/environment/business/marketing/glc/documents/gen...

Although this guidance has no statutory force, and Defra has no enforcement role in relation to misleading claims, it is good practice to ensure that any green claims made are accurate and can be substantiated. The guide was published in 2003 and is currently being updated, but remains useful.